Don’t think that having lots of products on your website or brochures will reach more people’s interests and hence get more sales. It’s the exact opposite, focus on one product only, and really do it in detail. Don’t confuse people with too many options because they won’t read them all and the ones they do read will be vague to help make room for the others.
Selling related services to your customers is a great way of getting an additional income. Partner with other related businesses to offer their products or services to your customers, just include some offers in your final thank you letter. Commissions can range from 10% to 50%!
You should spend at least 1 hour a day marketing your business. On the days you don’t have any work, you don’t take a holiday, you spend your day marketing. If you do this you’ll build up a steady stream of jobs and income, the heart-breaking part is working when you’re not getting directly paid for it. Every hour you spend marketing you are diluting the amount of money you earn per hour that month, but it is essential to grow your business.
Don’t under-estimate how difficult cold-calling is. Many people think that they can do it and it’ll get them a lot of business, but they have no experience of doing it. Cold-calling is very, very stressful as you’re basically phoning a stranger to pitch to them. You’ll be lucky to have 1 out of 20 calls get by the initial opening talk. If you’re calling businesses straight from the yellow pages, be expecting to explain to them how you got their number and expect at least 1 in 3 calls to give you a good telling off about using their data in that way.